As a few others have pointed out, FeedBurner became FreeBurner a few days ago. I’ll claim it’s because we’re patriotic and we’re celebrating our country’s independence, but it’s mostly because we have the ginormous resources of Google behind us that allowed to give up our MyBrand and TotalStats features for free.

This is the first of more things to happen as a result of the acquisition. MyBrand is especially important to publishers who want to ensure that they maintain total control of their domain, brand, and name. Freeing it up is the first step. The next step is implementation. It’s not simple, but we’re here to help. Here’s some tips on executing it.